What is a Virtual Assistant (VA), and Why Do Creative Entrepreneurs Need One?

Running a small business or creative venture is exciting, fulfilling, and… completely overwhelming at times. Between juggling client work, marketing, admin, and finances, it can feel like there aren’t enough hours in the day.

That’s where a Virtual Assistant (VA) comes in—your behind-the-scenes support system, helping you stay organised, productive, and focused on what you do best.

So what does a virtual assistant actually do?

Think of a VA as a remote business partner, handling the tasks that drain your time and energy so you can focus on your passion. Depending on their expertise, a VA can support you with:

  • Admin & Email Management – Organizing your inbox, responding to inquiries, and keeping your schedule on track.

  • Social Media & Content Creation – Managing posts, engaging with followers, and making sure your brand stays visible.

  • Research – VAs love a research project! Trawling the internet for whatever information you might need, whether it be regarding an event or even just something you are looking to purchase.

  • Copywriting, Proofreading & Quality Assurance – Creating and reviewing wording. Presentation and document production.

  • Project & Event Coordination – Helping you plan launches, exhibitions, performances, or creative projects without the stress.

  • Client & Audience Engagement – Managing bookings, responding to customer questions, and ensuring a seamless experience.

  • Tech & Systems Support – Setting up automations, maintaining databases, and streamlining processes to save you time.

And that’s just the beginning. Whether you’re a freelancer, artist, theatre company, creative entrepreneur, or small business owner, a VA can tailor their support to fit your unique needs.

Why do creatives & small businesses need a VA?

Hiring a VA isn’t just about outsourcing admin—it’s about gaining back time, reducing stress, and keeping your creative energy flowing. Here’s how working with a VA benefits you:

  1. More Time to Create

    Instead of spending hours on emails, invoices, and admin, you can focus on your craft while your VA handles the day-to-day details.

  2. Cost-Effective Support

    Hiring full-time staff isn’t always an option for small businesses. A VA gives you flexible, on-demand support without the overhead costs of an employee.

  3. Less Overwhelm, More Productivity

    From managing projects to keeping your inbox under control, a VA helps you stay organised and focused—without the chaos.

  4. Scalability & Growth

    As your business evolves, your VA can adapt and grow with you, providing the support you need at every stage.

Ready to reclaim your time?

If you're ready to offload the tasks that slow you down and focus on growing your business, let’s chat!

Get in touch today to see how I can support you.

Book a free discovery call here.

Previous
Previous

How Jotterbox came to be - Discovering the value of a multi-faceted skillset